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Highlander SEO: There Can Be Only One
I’ve been on a quest to clearly define the duplicate content issue for clients and help them understand exactly how they can clean it up. My colleague PJ Fusco came up with the perfect analogy for...
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Highlander SEO Part 2: Finding Duplicate Content
Tweet Me Sphinn Me Welcome back to The Highlander’s tutorial on duplicate content: “There can be only one.” Yesterday’s post on canonicalization Highlander-style compared the battle site owners face...
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Fixing Duplicate Content: Highlander SEO Part 3
Today I’m wrapping up the 3-part series on duplicate content & SEO Highlander-style: “There can be only one.” If you missed the first two posts, Highlander SEO refers to the similarities between...
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Duplicate Content Decision Matrix
Tweet Me Sphinn Me Resolving duplicate content is hard. The trickiest part is wrapping your head around which arrows in the canonicalization & de-duplication quiver to use in which situations to...
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Server Header Status Infographic: Geeky SEO Joy
Dr. Pete’s infographic on SEOmoz entitled “An SEO’s Guide to HTTP Status Codes” is pure geeky fun, and educational to boot. As an in-house SEO, I spend a fair amount of time talking about http status...
View ArticleRel=Canonical Consolidates Google +1’s Too
While researching how to add the +1 button, I came across this interesting tidbits on using rel=canonical to consolidate +1’s to the canonical version of a page. This bit from the FAQ is interesting...
View ArticleSyndicating Content for SEO Benefit
My latest article at Practical Ecommerce, read it in full here. When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up...
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SEO Checklist for Migrating or Redesigning Your Site
Excerpts from my latest article at Practical eCommerce: “SEO Site Migration Checklist.” Migrating a site to a new platform or domain, or implementing a major redesign, are some of the most stressful...
View ArticleXML Sitemaps, an SEO Primer
Excerpts from my latest article at Practical eCommerce: “SEO: Understanding XML Sitemaps.” XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML...
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